A Luxury Legacy: What Made Magaschoni Special

what happened to magaschoni

Founded with a vision for high-quality knitwear and luxury cashmere, Magaschoni carved out a unique niche. Think elevated basics with timeless elegance—pieces you’d keep for decades, not seasons.

Whether it was a flawless cashmere cardigan, a rich merino wrap, or minimalist silk separates, Magaschoni’s strength was always in its craftsmanship. It wasn’t flashy. It was refined. Chic. Luxury without the loud.

That quiet elegance, ironically, may be why some think it disappeared.


Where You Can Still Find Magaschoni in 2025

If you’re craving a Magaschoni piece, you’re in luck. Here’s where the brand still makes an appearance:

  • Jane + Mercer – Describes it as part of an “exquisite lifestyle brand family.”
  • Saks OFF 5TH & Nordstrom Rack – Regularly stock cashmere and ready-to-wear collections.
  • eBay & Poshmark – Thriving resale platforms filled with vintage and recent Magaschoni pieces.
  • The RealReal – Offers authenticated pre-owned luxury items.
  • Stylight & Kohl’s (M Magaschoni line) – Feature select items and offshoots of the brand.

It’s clear: Magaschoni hasn’t vanished. It’s just moved. You won’t find glossy billboards or new collections at New York Fashion Week, but their signature luxe materials? Still very much in circulation.


what happened to magaschoni

Who’s Steering the Ship? Meet the CEO

Denise Seegal, a seasoned fashion executive with a resume including Donna Karan and Nautica, has been President and CEO of Magaschoni since 2012.

According to a profile on Built In, under her leadership the brand has:

  • Expanded internationally
  • Achieved double-digit revenue growth
  • Maintained strong financials even as luxury retail evolved

While those achievements haven’t been widely reported in fashion media, they suggest a deliberate strategy: scale down public presence, focus on profitability, and move product through multi-channel retail quietly and efficiently.


So… Why Does It Feel Like Magaschoni Disappeared?

Perception is powerful. And in fashion, visibility often equals relevance. The fact that Magaschoni:

  • Pulled back from flagship stores
  • Focused on outlets and online discounters
  • Isn’t splashing on marketing or influencer campaigns

…gives off the illusion of decline.

But in reality, it’s an example of a brand adapting to changing consumer behavior. Why overspend on glitz when your loyal fans still hunt you down for quality cashmere on trusted platforms?


Magaschoni in Today’s Luxury Landscape

It’s worth noting that luxury itself is being redefined. Brands like Loro Piana, The Row, and Brunello Cucinelli have embraced understated elegance—much like Magaschoni did long ago.

Today’s fashion-forward shoppers are looking beyond logos. They’re leaning into quality, sustainability, and emotional longevity in their purchases. Magaschoni, without loud rebrands or hype, still fits that mold.


what happened to magaschoni

Final Thoughts: Not Gone, Just Grown

To sum it up: Magaschoni didn’t disappear—it evolved.

It quietly stepped away from the spotlight but continues to offer the same luxurious feel and timeless design it always has. For those who know, it remains a hidden gem in the world of knitwear and cashmere.

If you’re looking to reconnect with the brand, just know you’re not chasing a ghost. You’re rediscovering a classic.

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